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by danmaz74
2978 days ago
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Well, some advertisers for sure deserve that, but think about, eg, SomeGoodCompany.com which is organically and legitimately the top result if I search "SomeGoodCompany" in my url bar. If SomeBadCompany comes and starts bidding for the keyword "SomeGoodCompany", and SomeGoodCompany doesn't, when Joe Average searches "SomeGoodCompany", he will see "SomeBadCompany.com - we're even better than SomeGoodCompany..." as his top result - guaranteed by Google, the expert Joe trusts to find the best websites for any subject! How can SomeGoodCompany NOT pay Google to stop that from happening, supposing they have the means to do it? When "SomeBadCompany" had their results displayed on the right column, that wasn't an existential threat. Now, it is. Edits: clarified language |
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