[oflannabhra]

One thing that is consistently amazing is how accurate Apple's guidance is.

Horace Dediu: "How accurate is Apple’s Guidance? Over the last 23 quarters the average error has been 2.63% (measuring from top of guidance range)." [0]

[0] - https://twitter.com/asymco/status/991345104848867333

[diminish]

Imho this isn't chance but Apple management has several tools to realize it. My guesses are specific operator campaigns, pricing, supply.

What's surprising is the absence of extreme overshoot. I think smartphone market has matured enough.

[scarface74]

They are also already a month into the next quarter by the time they announce it....

[brisance]

What’s even more amazing is that these so-called journalists like Mark Gurman still have a job at Bloomberg. His piece yesterday was a hatchet job, with no numbers or even anything resembling expected sales figures. [1]

[1] https://www.bloomberg.com/news/articles/2018-04-30/apple-res...

[tinus_hn]

Who cares? As long as people click on the articles Bloomberg will be happy.

[khc]

Is that surprising? What's the typical error margin?

[samfisher83]

They already probably have a month worth of data. They can extrapolate those numbers out. Also they have lots of data on what the trends are.

[rdlecler1]

This must be a function of large numbers such that the sample is close to the expected value.