[statictype]

It's broken only in the sense that they approach design as an engineering problem instead of 'hire a designer and do whatever he says'.

[michael_dorfman]

That's a nice looking strawman you've got there.

A better approach would be "hire a professional designer, and generate some significant ideas, and then take an engineering approach to testing those ideas."

In other words: who should come up with the B's for those A/B tests-- engineers, or designers? (Or both?)