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by someguy2018 2975 days ago
Where would "non-targeted" ads even come from? How can you use an ad network or even run a standard ad server in a way that doesn't share at least the reader's IP Address?

Mom and pop publishers who don't have the resources or ability to staff their own ad sales team are going to be in trouble. The big players who can work around this obstacle are going to be fine. I'm not happy about this.
1 comments
Angostura 2975 days ago
IP address is only personally identifable info if it is coupled with other info that links it to a real person.

Storing an IP address by itself and sharing it is not, by itself PII

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someguy2018 2975 days ago
No, I'm pretty sure that is incorrect. The EU believes that an IP itself is personally identifiable and it must be secured and processed like any PII [1]. I think you could make a case that the IP being sent to an ad network is an "acceptable" business practice for which you don't need consent, but IANAL.

[1] https://www.enterprisetimes.co.uk/2016/10/20/ecj-rules-ip-ad...

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donohoe 2975 days ago
That is incorrect.

In the US, legally thats fine. In the EU they classify it as personal information.

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LoSboccacc 2975 days ago
like, have you read the guideline?
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