[mannykannot]

There is not much to complain about, from the consumers' view, in an explicitly opt-in system like this.

The whole thing seems quaintly naive from today's perspective.

[stale2002]

I don't think consumers should complain.

What, what I believe consumers should do is install ad-blockers en mass.

Actually, no. What they should do is install ad blockers that specifically send in fake ad clicks and fake ad views and data to the advertisement companies so that they lose money.

There isn't much point to complaining when there are so many more disruptive and effective things that a bunch of consumers could do.