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by webwright 5763 days ago
The wordpress.com model is pretty tried and true (and making huge money), but it only works at pretty tremendous scale, I think. http://en.wordpress.com/products/

From what I understand, ads perform pretty poorly on blog sites (very little intent). That being said, you COULD try to go niche (say, make the best "blogging about products" platform and intent of the reader might be radically different).