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As someone in their 20s I'm always amazed (and i'm sure my peers in the same age group are) by how many people become somewhat famous on Instagram. The people doing it usually don't have jobs that could find the kind of lifestyles they portray, so where do they get this money from?

[lerpa]

Debt possibly. I personally knew a few people that would spend money they don't have just to show off IRL before social media was a thing, and I can see doing it to a larger audience being much more efficient.