[oAlbe]

> 3 reasons to keep the IP: statistics, analytics

That's exactly why GDPR is a good thing. It prevents anybody from doing statistics and keeping analytics about the users. Want to collect this information in order to profile your users and offer them a better product (ndr. better ads)? Well tough luck. You either anonymize and stop profiling and tracking your users or you close shop in Europe. I don't see how this is a bad thing in any possible way. You say it costs money? I guess then some of the money they made by targeting users and selling their personal data so far can be put to good use.

[nickpp]

Please note I was NOT talking about selling personal data, ads or ad-targeting in any way.

Just regular analytics and statistics of usage and environment to simply improve the product.

[Mirioron]

Have a login system? You're likely storing email addresses, which are considered personal data.

[xyzzyz]

If the user gives you their email address to register, you can ask them for consent to store it. In fact, most European websites that collect any kind of personal data have already been doing this for over a decade.