[Goosey]

Just to offer a counter-opinion, I went to the site searching for a video to explain it to me and left when I couldn't find it. I did click to start creating a site, but since I didn't have any site I actually wanted to create I felt intimidated by this approach and gave up immediately.

Looks like a slick product though, I will definitely give it a try when I have something I actually want to make! :)