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by deong 2977 days ago
I think it's a general Apple failure mode. They're so wrapped up in the idea of making something completely unheard of, that they overly weight novelty. Most of these "clearly bad ideas" aren't all that clear at the time. I don't think I ever thought the touchbar was going to be a positive addition to a laptop, but when it was announced, there sure were a lot of people who seemed convinced it would. You can make an argument for why it's great, and if your company culture is predisposed towards valuing novelty, you'll anchor to those arguments, and there isn't going to be one guy in the room who can say "no".

That same culture has obvious upsides as well; I'm not trying to just knock Apple as incompetent. I just think the flip side of that coin makes things like the TouchBar more likely to survive scrutiny there.

1 comments

That's an interesting way to look at it, and the novelty factor may well have something to do with it.

I suppose Touch Bar just doesn't seem particularly novel to me though, many consumer level PC laptops used to have little touch bars as FN keys in the early and mid 2000s, and they were just as much of a hassle then which is probably why no manufacturer kept them around.