[terrapinbear]

Except that the URL string doesn't translate well in meat space. I cringe every time I hear someone on the radio or television read off a URL: "Log on to double 'U', double 'U', double 'U' dot mylonganduglywebsitename dot com, forward slash, long directory name, forward slash, yet another long directory name AND click on the partially hidden link". Surely there's verbal short hand that can be implemented?

[nanairo]

For a start we should try to get rid of all those www: that will be the greatest help. The rest should be pretty easy: a website can always set a forwarding link so that, say: www.cocacola.com/offer goes to the page of the actual offer.