[doctorstupid]

In this case the cliché brand identity is the jeans and t-shirt combo. Does hip branding not make a language seem juvenile? You talk about serious image, but surely you can't find more serious languages than those devoid of branding, like C and Lisp.

[candiodari]

Neither C nor Lisp have any branding at all, do they ? Other than the moustache, and frankly, on that front Perl has got them beat.

[kazinator]

For C, it's basically the cover of the K&R2.

[pjmlp]

It helps when the language is the only path to write for a specific platform.

[remir]

The new logo is more serious than the gopher.