[jasonz]

What about a leaderboard or rankings for popular dishes. Users "vote" by taking pics of delicious food. Restaurants would be more likely to promote the site - "Eat.ly votes our cheesesteak best on the East Coast".

You could also run contests for users - each week a different dish. Submit the most beautiful salad, win a prize.

Finally, promoting the site through restaurant weeks might work out well. There are 120+ restaurants participating in Philly's restaurant week right now. Best photo wins another meal.

[EGF]

This is a great idea. The problem with leaderboards and points is a network effect that is not currently there yet. Its a chicken or the egg problem that exists, and we tried to get something out that didn't require mass participation but rather had a strong single player game model. Now that we have some scale (tiny!) this may be a good thing to try