[hugh3]

The idea was born based on the observation that most people can’t remember what they had for lunch two days ago. However, stopping to take a photo (and optionally sharing it publicly) adds both accountability and an element of fun.

A bunch of my friends will occasionally post pictures of their meals on facebook -- either because they're eating out somewhere particularly awesome or because they've cooked something themselves which they want everybody to see. I can't imagine anyone wanting to photograph everything they eat just for the sake of keeping track of it, though.

Definitely need an iPhone/Android/whatever app. Email is too much effort.

Also, a facebook app. Once food photos start showing up in my newsfeed with "Posted from eat.ly" under them, I might start checking it out.

I'd de-emphasise the "health" and "calorie counting" side of things and play up the "food porn" side of things. I don't want everybody to know about the boring healthy salad I had for lunch today, but I do for some reason want everybody to know about the delicious foie gras risotto I had at l'Atelier de Joel Robuchon the other night (as proven by the fact that I just found a way to brag about it in this very comment. nom nom nom)

Maybe provide a way to rate things by delicious-looking-ness? (You might want to think of a better word than delicious-looking-ness.) People could compete to have the most delicious-looking food on the entire site (like hotornot but without quite as much potential for ego shattering).

[jiganti]

>Maybe provide a way to rate things by delicious-looking-ness? (You might want to think of a better word than delicious-looking-ness.) People could compete to have the most delicious-looking food on the entire site (like hotornot but without quite as much potential for ego shattering).

The app wasn't entirely appealing to me until I saw this. If you did this, I'd use it. (not sure if there are other players in this space)

[shuleatt]

Agree with the iPhone app. We do have a basic Facebook integration that allows users to post to their feed. Also agree with deemphasizing the calorie/health aspects, though overtime, I still believe the stronger value prop for an app like this is to become the mint.com of eating rather than another food porn site. But, yes, in the near term more emphasis on social, food porn, etc is prob the way to go

[hugh3]

There's already a lot of calorie-counting apps out there if that's what somebody is interested in. dailyburn.com, for instance, is pretty good. It's also a lot of work to replicate one of these since you'll need to enter a huge database of possible foods.

The problem with them is that counting calories is too damn much work, so adding an extra step, where you take a photo of your food and then count the calories in it, doesn't seem like a huge gain. On the other hand, I suppose if you had photos of everything you'd eaten you could more easily count the calories only once every couple of days.

Still, I think you'll need to decide between "food porn" and "healthy eating" rather than try both, since they're pretty much opposed.