[Jonnerz]

Imagine if you could get your Wacky Packages or Pokemon cards instantly at any time? When I was younger I would have to travel to a shop (which requires begging my parents to take me) just to buy some pokemon cards.

Nowadays, the parent's card is on their app store account and the kid can press a button to receive their instant gratification. It's just too easy...

Combine that with the fact the collecting aspect is attached to an addictive video game.