[blauditore]

> Elon Musk's PR stunts and Twitter feed are a much more effective method of advertising than the TV and Internet ads other car companies use.

I think there's a bias here. This kind of PR resonates more with "techie" people (as found on HN) than with the rest. For some groups of people, TV ads are probably much more effective.

[zaat]

Musk's tweet from 9:00 is the 10:00 news headlines. News headlines are (probably) more effective than ads.

[simias]

In the USA that might be but abroad I don't think it'll be enough. I doubt Musk's tweets make (regularly) the headlines in Germany, Japan or China.

[kwhitefoot]

Not even in Norway where we have more Teslas per head than anywhere else.