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>just because some people are buying the product for bad reasons (e.g. virtue or affluence signalling) doesn't mean it's all bad

It's a mixed bag on the gluten free thing, with more availability of GF foods but the GF label not meaning crap to a real Celiac sufferer anymore.

But nobody has an a1 allergy. This is just making the fad without the medical condition existing at all. So in this case, no, there is no benefit, aside from redistributing wealth from the feebleminded to the "job creators". Some people think that's a good thing.