[icey]

Honestly, I don't see how this is any different than awesomenessreminders.com. How are you set apart from that service? This is important, since they already have national press coverage and a userbase. What's going to stop them from pivoting ever so slightly to crush you?

[chrismeyer_]

Deeply different, it leverages on awesomenessreminders.com weakness, it becomes easily boring. Our message will be different every time, and not only in the way we present it to you, but also in its content.