[muzani]

It depends on why you do a business in the first place.

If you want to have lots of money and retire early, you might as well just join a big software company. If you can't join them, then you'd do well making a lifestyle business.

If you want power, you'll want to grow as big as possible as fast as possible.

If you want to have a positive impact on the world, you'll also want to scale your solution bigger and faster.