[sayhello]

(Disclaimer: I work at Google, though on unrelated things. Opinions my own, yada, yada)

Worked at a privacy obsessed place before (Mozilla) where I worked on building privacy-preserving ad infrastructure.

I think we've more to fear about the other data brokers (so-called DMP's and their sources of data, e.g. your bank) than Google. At the very least, we have some assurance Google is competent with handling the data.

Google is a big well-known target and definitely poses a central point of failure for our data, but this piece could've been more than a dig at Google and rather, could have explored how private information is handled in the Ad industry in general.