[CodeWriter23]

Two reasons. First, the tech spoke for itself and I was sold, if I could afford it. Don’t insert the friction of having to exchange an email and suck my information out of me to find out the cost. That goes against every theory and study about conversion, dating back to before the web. They have a saying, when you’ve made the sale, shut your fucking mouth. And as my example demonstrates, sales leak out of that funnel simply because people can’t be bothered.

Second, the other saying is if you have to ask how much it costs, you can’t afford it. So by concealing the price, the company is telling me the cost is too high and they know it. They are telegraphing that part of their sales process requires a salesperson to coerce the money out of me.

[gnicholas]

Interesting point about involving a salesperson — it came across that you would have to negotiate with a literal person before purchasing? I sort of always figure that it's just a matter of an upgrade notice that displays a price and that's that.

Also, note that we don't actually require (or even ask for) email addresses or anything personal when you install the browser plugin. You just click install, try it for 2 weeks, and then buy if you want. The standard pricing is $2/mo, with a discount for annual purchase.

I totally appreciate the feedback and will see how we can better communicate our pricing to alleviate concerns like this.