| But not fake narratives, fake writing or fake news. Convenient that new media celebrities and individuals have greatest audience creation power through video, whereas traditional media still holds sway in print / news. So clearly, understand the origins of the narrative that "fake video" is more dangerous: creator videos are stealing mindshare from traditional media. So of course trad media wants to believe it's dangerous. Because it is dangerous to them. But not for the reasons it pretends. At least not more than fakery in trad media. Which there is plenty of. Including disguising a defense of their (failing?) business model, as a moral polemic, a subliminal plea that you need to trust "authority" outlets like them, more. But funny how the concentration of "authority" power, which occurs in places like fact check /snopes, is the very thing those places pretend to be against. Better in this distributed age to trust a sea of independent creators than a few authority sites, right? Even if the creators are all russian bots the concentrated few could all be pushing a single line. Or maybe people should just trust themselves, and their own experience. And get more of that, instead of more exposure to media. |
It's a much more straightforward issue of media literacy. The Facebook feeds of most people are littered with "news" from anonymous sources with unknown funders and unknown agendas. This created a major vulnerability in the media landscape that has been ruthlessly exploited.
I know Vox, I know their editor, I know most of their leading journalists. I know their political opinions and their potential biases. I don't necessarily trust them, but I am forewarned of their agenda and forearmed against any conscious or unconscious efforts they might make to influence my opinion. I understand the world view that Fox, CNN, The Guardian, WSJ, HuffPo and Drudge are trying to sell me. If I learn about something from one of these sources, I know how to find a contrasting perspective.
I have no idea who is behind "American Journalist", "Political Feed" or any number of other anonymous "news" publishers operating on Facebook. I'm a reasonably savvy media consumer and know not to give them credence, but the lack of an explanatory framework for their biases makes me much more vulnerable to subconscious manipulation. My psychological immune system hasn't been inoculated against these pathogens, so to speak.
This is a serious issue with stark ramifications and we shouldn't be so glib as to dismiss it as just media companies fighting a turf war.