[Rylinks]

Prices are not set to guarantee profits for landlords. If it's a cold rental market, the owner of the property still would prefer to lose only a small amount, rather than having the unit sit empty and losing all of the fixed costs.

[paulclinger]

This cuts both ways though: the landlords will increase their profits when they can (when the market allows) to compensate for the risk they take on during "cold" times.

The rent being paid also includes other expenses that the landlord has, like marketing of the property, that the owners don't have.