[gnicholas]

Totally agree. Would you say that GP's suggested language is sufficiently plain? I would worry that it would turn off publishing partners, who want to hear things like "increase audience engagement" not "read easier".

Maybe something generic like "improve focus while reading", which could appeal to individuals and publishing partners? Appreciate your taking the time to share feedback — this sort of stuff is not something we're skilled/experienced at.

[azernik]

I don't really have a good feel for any of those customers, so... ^_^