[jumpinalake]

Good question. So anything orders of magnitude more popular than the competition is a failure?

[Bakary]

I think the word is awkward sounding because it rests on the assumption that markets always lead to efficiency, and that the creation of a monopoly is therefore a bug

[dfee]

I think that rests on your assumption. I know Peter Thiel argues in his book Zero to One that monopolies are end-game efficient.