[tokipin]

This is a common misunderstanding in my opinion. People don't really care about the environment/climate change that much. People may think they do, but in practice the amount of people that would convert that sentiment to a purchase on a high-ticket item is probably a tiny niche, and not something you would build a business strategy around for something so capital intensive.

The point of Tesla is to force electrification simply by making cars that are better than gas cars, because then the broader market does most of the remaining work. Tesla has always known that the whole environmentalism thing is insufficient and unnecessary.

I think what throws people off is Tesla's stock price and brand. People who don't understand what can go into these assume it must be "hype and dreams," and they conclude that Tesla is popular because of marketing tricks.

[bewo001]

The brilliant stroke of Musk was to market the electric car to sports car buyers. They don't care about high cost, short range, and performance at sub zero temperatures.