[PHPMyAdmin]

> In fact - I believe the only reason that they even have public facing consumer branches is largely to get access to capital as cheaply as possible

I would agree with this. Banks nowadays– maybe not local independent banks or credit unions– leverage your money to purchase investment vehicles on better credit for their higher-profile clientele, and also as liquid capital to dispense as needed.

> If a direct line from improving the customer experience to make more money can't be drawn, the bank won't do it.

Yep. I have an account at a sizable bank, and their mobile app has been broken the half dozen times I've used it, across as many months.

It's the 21st century and a bank cannot figure out how to finance a proper mobile management application.

[saagarjha]

To be honest, the same could be said about some Silicon Valley tech companies as well…