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by SyneRyder 2984 days ago
> ... even if Pepsi managed to make a perfect Coca-Cola recipe clone, they're missing the main ingredient - their brand.

Also their distribution network. There's plenty of stores that stock Coca-Cola products exclusively. Having the exclusive contract to supply McDonalds must help them a lot, for example.

That said - in Australia, Pepsi Max is actually #1 [1]. Coca Cola has had some problems in Australia with stores & supermarkets refusing to stock their products. (Dominos Australia recently dropped all Coca-Cola products & switched to Pepsi.) [2]

[1] https://asahi.com.au/brands/soft-drinks

[2] http://www.news.com.au/lifestyle/food/drink/woolworths-deliv...