[Dawny33]

Why isn't Google doubling down on marketing Allo on Android?

They already have a huge ecosystem in Android, which no other company other than Apple has.

[Arnt]

What has Google ever really marketed?

Google's basic strategy seems to be to throw shit on the wall and see what sticks.

[ocdtrekkie]

I can't watch TV without seeing either a "Make Google do it" ad for Google Assistant or an ad for the Google Pixel or Chromebook. Google runs a metric ----ton of ads for their products.

Now mind you, nobody buys those products. But they definitely market them.

[enitihas]

Google+ was heavily marketed though.

[dannyw]

And it didn’t work. What makes you think it’ll work this time?

[majewsky]

Chrome was also heavily marketed, and that worked just fine.

[xab9]

Because it's good. When firefox started slowly killing xul and the clusterfuck called IE stopped being the top (rabid) dog, a new kid had to come along.

Google+ seemed like an afterthought, a way to create a facebook clone without creating a facebook clone.

[enitihas]

Google+ was given the most importance of any project within Google as far as I know.

[oh-kumudo]

Why would people use Allo? It has almost zero additional (except some useless AI gimmick) offering comparing with Facebook Messenger.

[bb88]

Allo take up has been low, and there are better (or similar) alternatives. So they're not losing much.