Pet peeve: Software companies that name their product after the noun that their project is a giant database of. "People" is the stupidest example I've seen yet.
That's not even the name of the product. People was the hackathon project name. Regardless it's a pretty strange pet peeve. I really don't see the problem.
Currently, yes. Elsewhere in this thread the author mentioned they do think of making it open source from time to time.
And looking beyond the current example, there are multiple things called home known by millions of people (the English word and the Google product, and I'm sure there must be more).