The bootlin group is a awesome collection of embedded linux engineers and they are well known if not one the top of the lines engineers for the Linux-Sunxi community.
This will be big if it pans out. There are tons of SBCs with AllWinner chips that look amazing on paper but are kneecapped by the poor/nonexistent driver support. It's shocking how many ship with Linux distros that support only half of the hardware on the board.