[__jal]

Companies don't wear superhero costumes. Companies also don't have fun or awareness. This is because companies are a collection of contracts, not living things.

Some person dressed in the costume. They may have been "representing" a company, but that doesn't matter. It was still a human acting like a condescending twit for their own reasons.

I'm not sure what's "toxic" about identifying insulting behaviors in others. I don't want to be around people who do things like that, whether or not I work for them, and many others feel the same way. Being an employer doesn't mean you suddenly get to be horrible and not get called on it. (It just means your employees might be afraid to call you on it until they can get out from under you.)