[nikanj]

If you’re doing something completely new, there might not be too much organic traffic. E.g when AirBnB was launching, the users were not googling for ”home accommodation”, they were looking for hotels. Same for Twitter, nobody was looking for ”sms blogging platform”

[davemel37]

Thats not an SEO argument thats a keyword choice argument. If demand is minimal optimize for competitors brands or comparisons to related solutions to what your audience needs when they are potentially in the market for what you offer.