Hacker News new | ask | show | jobs
by hashsalt 2987 days ago
Depends on the market. Google's move to 'entities' over keywords means broad search seo is beyond the abilities of "2 guys with some adwords experience" type agencies that were popular circa 2011/12. Quality well thought out sites that (theoretically) align with intent fare better.

That said, if you're targeting a certain city, definitely still works. Most local sites are poorly optimized.
1 comments
siruncledrew 2987 days ago
Yes, content should be much more closely paired with SEO. Googlebot's algorithms change a lot[0], so there is always going to be a lagging trend trying to keep up with it, which is why good SEO should be an iterative process. You get what you pay for (or for the effort you put in) with SEO.

[0]: https://moz.com/google-algorithm-change

link