[optimal]

I'm sure there are people who can shout louder than everybody else, but this may be one of those cases where the best way to achieve something, is to do something else first. [I hate stuff like that. ;)]

If you want to date a girl, you could just approach one after another until one finally says yes (e.g., "My name is George. I'm unemployed and I live with my parents."). Or you could improve yourself by learning how to cook or play music, getting in shape, etc., so you have something to actually bring to a relationship. At that point you'll either be turning them away, or you'll have a life and won't care (which can also be an attractor).

Same approach in the technical world. Do you have a blog? Or do you participate in open source projects, or attend conferences, or anything else to demonstrate how you bring value to others?

Another common path is consulting, which basically accomplishes the same thing. Prove your worth to others, and your goal of introducing a new product becomes much easier.

I think sometimes we may care so much about the end product that we have trouble switching from the techie role to the business role. But you have to save some of that energy for marketing, and it may be better to take a more dispassionate view of the finished product (or risk never releasing anything).