[rajacombinator]

Quick take feedback - I click a link for “Value My Funnel” @ valuemyfunnel.com. Instead, I’m redirected to rightmessage.com, instantly feels scammy. Next I expect some simple funnel calc tool followed by a pitch for some service. Instead, I’m greeted with a ton of text that I don’t want to read and has nothing to do with valuing my funnel. I immediately close the window. Then I felt generous to a show hn post so I decided to click through once and see what happens. I get an obvious lead gen form that has nothing to do with valuing my funnel. Now I’m done with rightmessage forever.

Trying to disguise bad faith marketing hacks like this as show hn type content hurts your business.

[bdunn]

Forgive me, but I'm not sure what we're doing that's disingenuous?

If you clicked through after the initial welcome page (that just overviews the tool) that's not a lead gen form. That's exactly what the tool advertises: a questionnaire for deconstructing your funnel value.

In fact, there's zero lead gen until the end – and that's entirely optional. There's no "put in your email address to get your numbers!" – we display it all anonymously. If you put in your email address, we send you an email course.

I'm not sure if you saw the same thing we built, or if I'm misreading your comment?

[danaseverson]

Thank you for your feedback, I can understand and appreciate your perspective. Truly, it's fair.

To your first point: We built this on top of our app so we could use the data to superimpose conversion metrics. Using a direct URL is much easier to communicate than a subdomain or URL with slug. Your point is noted though. We don't want that to be the initial reaction.

We'll relook at the copy and see if we can minimize anything that's unnecessary. No need to add friction.

We built this tool to be free to use, without any requirement of signing in or submitting your email. We haven't gated the results, only added additional value if interested.

I'm sorry for it leaving you with a bad impression. We are a for-profit business, but that shouldn't minimize the value that the tool delivers — for free.

[CodeWriter23]

I’ll add to his feedback, I don’t have a clue how your service works. Sure, your landing page tells me you’ll customize my landing pages. How? Not set up crap in your visual editor. How does it decide which version to send to whom? Comes across as snake oil to me.

[bdunn]

We're constantly reworking our marketing site, but to make it more technical for the HN crowd (our audience is mostly marketers), it's an "if-this-then-that" engine for your website.

- If referred by foo.com OR came over with particular UTM params OR landed on /foo THEN change out testimonials to be able foo (using similar underlying tech that Optimizely, et al use)

or

- If visitor, who has opted in previously, has the "Customer" tag in the ESP/CRM that our customer has linked their site to, then ditch the signup form on the homepage and put a training video (or something)

It's basically a rules engine that looks at on-site behavior (pages viewed, referring domain, query string params, cookie data, etc) and allows you to combine that with ESP/CRM backend data (tags, custom fields, subscriber vs anonymous), and make content changes (replace text, hide an element, swap out an image, etc) as a result of a visitor belonging to a particular segment you've defined.