[tyingq]

There's lots of reasons that might happen. Lots of businesses are tied to peaks at specific times of the day or seasonality. And not yet sophisticated enough to build in elasticity.

Even AWS has no reasonable automated way to be elastic in a vertical way, like auto changing instance size. Some apps can't scale well horizontally.

My database servers, for example, are built for "Easter Sunday Attendence" and underutilized the rest of the time. We do better with things like app and web servers, but there are inefficiencies.