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by crabasa 2990 days ago
This is too bad. I remember learning about 21.co (later earn.com) and being excited about the idea of using a pricing mechanism to eliminate spam and increase the quality of my inbox. This core idea is a big part of what I'm working on right now [1].

One thing that 21.co never really figured out was a killer use case, or how to best connect buyers with highly-targeted sellers in this "attention" marketplace. It just seemed like a cool way for startup CEOs to get better quality emails and direct the money to the charity of their choice.

[1] https://www.fizbuz.com

4 comments

Actually, the one-to-one emails were only a small part of their business model. Earn has become popular among crypto companies for doing paid mass email campaigns.

If you are on the site as a user it's obvious. You get a lot of paid messages if you sign up for the right lists. Not sure if it will scale, but interesting use of crypto.

This is kind of a silly site, but it's one of the few articles I can find on the topic. https://sludgefeed.com/earn-com-becoming-go-to-crypto-advert...

You're completely right, but what a waste.

Instead of solving the spam problem and giving marketing/sales/recruiting people better tools, they just incentivized people to sign-up for mailing lists that they probably didn't care about.

By coinbase now owning these lists, there have got to be some privacy concerns...
I don't know why they just didn't go into email-based cryptocurrency payments. If they can really change currencies easily using it, it seems the simplest and highest-impact business they can do.
Yeah disappointing but not the attempt at using tokens / blockchain to eliminate spam. We're going to be experimenting with a few spam elimination models at Sendy: https://www.sendy.network/
Check out veropost.com too :)
the email confirmation for signup is broken on that website
oh thanks I will fix it asap