[iandev]

In the article: "Aside: I guess Apple won’t let you submit an app unless you have a registered, legal company?"

Although it does seem to be this way, you can submit an app to the store without being a registered, legal company. The most common route is to just mark yourself as a sole proprietorship using your own name. No need for an LLC or anything. However, this may vary from country to country.

[saagarjha]

Can confirm: in the US, you don't need to get a DUNS number at all, if you're selling individually.

[KeepFlying]

This is correct, but you must list your full legal name as the store listing, which isnt very ideal in my opinion. In order to list it as a business name you need an LLC or more. No Sol Proprietors allowed.

[SeanLockItUp]

I don't think that's true?

I had to get a DUNS number to apply to the app store. And it had to be an LLC (I think?) and not a sole proprietorship.

I initially just wanted to use a "DBA" (doing business as) but they don't allow those anymore, they used to in the early days but no longer.

[iandev]

According to this: https://developer.apple.com/support/enrollment/

A DUNS number is only required for organizations, not individuals.

[SeanLockItUp]

ah fair enough, yea I wanted an LLC because everyone told me to be smart and not use my real name and have no legal protections.

I suppose I could have just used my name though.