[djhworld]

That was my initial thought too, but it seems too coincidental that when he loaded up fark.com again (at the start of the experiment) there was an ad for pet insurance, or something canine related and then on the first page there was the link to dog toys

So 2 ads for dog things before he clicked on one, seems a pretty extraordinary coincidence

One thing that wasn't clear was he closed Chrome before he started discussing the dog toys, so how was google supposed to be listening? Unless it was via a different device e.g. an android phone

EDIT: Someone in that reddit thread said something interesting though, the guy was streaming directly to YouTube so it could be plausible that Google was listening to the stream audio and using that to feed into his targeting profile