[realusername]

Advertising isn't that profitable per-user basis anyway, you need a huge amount to break-even. I doubt the average user generates more than a few euros worth of advertising per month. Not to mention the indirect cost of advertising paid by the consumer as well.

[gaius]

I doubt the average user generates more than a few euros worth of advertising per month

We know exactly what the number is. Take Facebook’s revenue and divide it by their number of users.

[pixl97]

Of course the average is as nonsensical as saying the average American has 2.5 kids.

Most users probably make facebook almost nothing, and then a smaller portion make them far more.

[rahimnathwani]

A subscription model at a few Euros a month might attract only those users with high spending power, and whose ads (presumably) generate much more than a few Euros a month.