[throwawayjava]

Amazon's model wins (this customer). Prime is something that I'm 100% willing to pay for (between shipping, music, video -- again, for this customer). That it comes with WP digital access is a nice add-on. If there were a $10/mo hike in price for lots of other digital access products, I would go without. If the price hike were mandatory to keep prime, I'd keep prime.

Again, for this customer...

I'm moving soon and seriously considering not signing up for internet at my new address (new job, I'll be at work a ton, and the common area has free wifi I could use for the occasional email or weekend netflix download). But I won't cancel my prime subscription. That's what made me realize how sticky amazon is: I will pay 3 figures for access, even without instant access to the network that lets me get to them!

[iAMAGuest]

I think there are some services which people will pay for. People have been paying to be entertained for decades with pay TV models.