The problem is that Tesla creates the misinterpretation by explicitly stating that Autopilot is a self-driving system rather than a driver-assist system.
But check out my Full Self Driving AP2 hardware, driving coast to coast! You can even ask your car to earn you money on Tesla Network! Tesla Autopilot twice as safe as humans in 2016! Sentient AI will kill humans!
You seem to understand the difference. Everyone in this thread seems to understand the difference. So why should anybody believe a failure to understand the term is a problem?