[etjossem]

I do have a problem with some of their marketing material - which describes the car as having "Fully Self-Driving Capability." No, the Model S doesn't have the capability to drive itself fully right now, and it's unethical to lead consumers to believe it does.

But in my view, the name "autopilot" itself describes a device for pilots, providing a very similar level of partial assistance to Tesla's current feature. It is accurate. The problem arises when it's sold beyond its traditional meaning.