Honest question - why should we believe Equifax would act differently from Facebook?
Are there additional regulations or something? Every company under the sun wants to do credit checks before they do business with me; and they often don't ask me about it in advance. Is there some mechanism that would make that data less valuable to them if they wanted to do political targeting?
I don't take it as a given that Equifax would be more careful with my data than Facebook is, but maybe I'm missing something about how credit regulations work?