[Crosseye_Jack]

Don't they already offer support for international customers, At Least in regions they already have a presence? Also a download doesn't have to be region locked.

> I still believe that updating your car using a USB stick is too complex for average consumer.

After the Jeep Hack Chrysler offered the update via a mailed out USB stick, A download for self update or allow a dealership mechanic to do it for you.

If an update just needs an USB insert to apply and if you can't prep it yourself, can't get a friend/family member/work colleague to assist, not have the ability to download it via wifi than a trip to a dealership or a local mechanic to do it for you can't really be out of the question.

As the OP post was about map updates, if the car is no longer in a region the company has a presence I wouldn't find it unreasonable if the company charge for the cost of the stick and postage. A "recall update" such like with the jeep issue I would expect the company to foot the bill of the extra postage (as they would be on the hook for the cost of shipping out the stick from and to the original country of purchase anyway).