[myt6fore]

We should probably expand on this notion of Clickbait that assumes readers are merely tricked into clicking. Catering to some 'lowely' urge is way we usually think about these, but there is more.

Traditionally, clickbait refers to a type of optimisation for more 'static' media outlets- those with more rigid publishing chain: writer <editor <owner.

Youtube's low barrier to publishing disrupts that, so we now have viewers assuming editor + owner role with their newfound power of directing attention. So now users demand to be catered to. Sense on entitlement is at the center of this thing.