No worries, I always try to assume that people are well intentioned with their questions until there's undeniable evidence otherwise!
I didn't have any specific ROI in mind, I just wanted to get the thoughts out of my head and onto "paper", and hopefully help out anyone who finds they have the same challenges. Also, if I'm re-inventing the wheel or missing other obvious ways of doing things, that would be interesting too.
<unsolicited advice from random internet person>
You might wish to consider what message these types of postings give to your (potential) customers, investors, employees, etc. They can be used as a queue to them. I’m not saying your post is good or bad message. Just that everything under your company’s banner sends a message. Some company leaders have separate personal and company blogs.
</unsolicited advice from random internet person>
I don’t mean “what is that post talking about”, more what was your intended ROI on it?
Would you be willing to inform on that point?
(Please don’t take this as a critique, I’m curious and hoping to learn something)