[irishman_irl]

Like any crafts person be it a carpenter or indeed a surgeon, even once you learn the tools of your trade & fill your head with all of the theory and academic knowledge required - learning how to apply this, to actually create a great product takes practice & experience.

If you are aiming to quickly develop and bring an idea to market, I would recommend hiring or partnering with a developer with a solid background, maybe reduce the feature set you intend to develop for version 1 to the bare minimum. Try and use the best resources you can within your budget.

While non-developers do learn to code & launch applications in short periods of time, these cases tend to be the exception, I've seen people with sales & marketing backgrounds struggle for years to code products and never get them launched.

I don't want to sound negative, but taking a product through the entire lifecycle yourself, while also trying to drum up sales, with no technical background....it's going to be tough going.

[ericseidelman]

I would plan to learn it, while at the same time have someone else develop this project. So I'm not delaying my work, I'm just learning while the work is going on.