This is just for enterprise customers where they wanted a snap-in mobile ecommerce app that integrated with their very niche ERP system you probably haven't heard of. It is just a software subscription agreement with no product site. I'm embarrassed to show on here anyway as its 5 years old now but you get the idea. My wife suggested I do this and it was low hanging fruit, meaning clients wanted it, there was no competition to build it for them as no one really knows that ERP so it was just a pretty easy step to decide. Peter Thiel said "competition is for losers" and I know what he meant in this particular case although on a tiny scale of very niche customers.